A design leader and product designer with a passion for innovation, strategy and mentorship.
With over a decade of know-how in user-centred design and digital interfaces, I'm able to orchestrate energetic team cultures, practices and processes that support cross-functional delivery within organisations, whilst ensuring designers and creatives achieve their full potential.
I have had the pleasure of working with smaller start-up's and larger organisations in which I have been able to use my problem solving and analytical thinking to solve complex user journeys and critical business requirements, always using quantitative and qualitative data to validate, inform and measure success.
I'm currently working for Landmark Group as Group Head of Product Design - Landmark Group is one of the largest, most successful retail and hospitality conglomerates in the Middle East, Africa and India. The group encompasses a value-driven diverse range of brands such as Centrepoint, Babyshop, Homecentre, Max, Splash, Viva, etc. Including International brands like Fitness First, Lipsy London, Kurt Geiger, Nandos, and Carluccios to name a few.
I lead and manage a large growing product design team who I empower to drive the innovation and improvements to our digital platforms, whilst also strategically looking at how to improve team processes, bridge the gaps, collaborate and provide a vision for tomorrow.
I strive to extract the best from my team members and shape a space and culture for creative minds to deliver amazing experiences.
